BA's transatlantic services/capacity this winter has increased by 1%, compared to Norwegian's 111% and WOW Air's 31%. At this rate, the older established airlines will rapidly have to adapt to the new, low-cost, no frills international model or go out of business. Or have Emirates, Etihad, Ethiopian and others found a third way?
http://www.telegraph.co.uk/travel/news/transatlantic-flight-statistics/