Monday, December 17, 2018

A tale of two airlines: Ethiopian Airlines vs South African Airways




A recent article in the Canadian newspaper, The Globe and Mail, outlined the rise of Africa’s biggest airline, Ethiopian Airlines, and the tragic decline of its biggest rival, South African Airways (SAA). The article suggested that the fate of the two state-owned airlines has mirrored the contrasting paths of the two countries - South Africa, the most advanced economy in Africa, has slid into corruption and economic stagnation in recent years, while Ethiopia has become one of the fastest-growing economies on the continent.

It is worth noting that South Africa’s GDP is four times larger than that of Ethiopia: $350 billion compared to $81billion.

SAA’s seven consecutive years of losses has added to its unsustainable debt levels and it only survives on government bail-outs worth S$4.3 billion since the end of the Apartheid era. Its top-heavy management, overstaffing and political interference have brought the airline to the brink. In contrast, Ethiopian has grown by about 25% per year over the past eight years and showed a $233 million net profit last year. The difference between the two airlines is perhaps best illustrated by comparing their fleets and staffing levels - SAA has 58 aircraft and 180 employees per aircraft, while Ethiopian has 108 aircraft and 125 employees per aircraft.

Over the past few years SAA has reduced its network, gave up prime routes and landing spots such as the invaluable direct Cape Town to London route. A large number of its pool of highly-trained and experienced pilots are today flying for Ethiopian, Emirates, Qatar and others, and it is not unusual (but quite comforting!), to hear the pilot speak with a South African accent on any of these carriers.  

SAA is not the only state-owned or parastatal entity in South Africa that is in serious trouble (Eskom, SABC, Prasa and Sanral come to mind). However, as the national flag carrier with a previously  proud history going back to 1934, its demise will be a huge financial shock and a tragedy, but it appears to be inevitable.

Read also my review of Ethiopian Airlines’ business class: